Privacy Policy

Last Revised: August 9, 2024

This privacy policy explains how Better Mousetrap, LLC (“Better Mousetrap”, “company” or “we”, “us”, “our”) collect and use personal information (“Personal Information”) which we collect via bettermousetrap.digtial (the”Platform”) Contact Us and Opt-Out pages as well as through normal course of business as customers provide Better Mousetrap, LLC datasets with us. 

We take our privacy obligations seriously, and use the Personal Information provided to us only as specified in this privacy policy. Please read through this privacy policy carefully so that you can make an informed decision about use of our services. If you do not agree to this policy, you may not conduct business with us. By contacting Better Mousetrap, LLC whether through this website or other means including engaging in business via email, text, or over the phone, you are agreeing to this privacy policy and consent to our collection, use and disclosure of your Personal Information as described in this privacy policy. 

1.     WHAT INFORMATION DOES THIS PRIVACY POLICY COVER?

This privacy policy covers the Personal Information that is collected on or through the Platform, all subsequent business, and from which an individual may be personally identified. Personal Information includes, without limitation, an individual’s name, email, street address, telephone number(s), geolocation information image, gender, and other such information provided by the individual and by lists provided to Better Mousetrap LLC by its clients. 

INFORMATION YOU PROVIDE

We will collect Personal Information when provided by individual(s) when forms are filled out on the Contact Us page and when opting out of future messages using the form on the Opt-Out page on the Platform. 

Subsequent to contacting Better Mousetrap on the Platform, individuals may send additional information to us for services to be completed, As part of the service, we receive copies of the messages you send to, and receive from, these individuals as well as their Personal information as described above. We also receive any communications you send to us regarding the Platform or our services.

INFORMATION OTHERS SHARE ABOUT YOU

We may receive Personal Information about you from Better Mousetrap clients. If you have received a text message through our services, your information was provided to the Better Mousetrap team through the Better Mousetrap client that contacted you. We will treat all such Personal Information with this privacy policy. 

INFORMATION YOU DISCLOSE THROUGH USE OF BETTER MOUSETRAP SERVICES

The company may allow you to transmit text messages (MMS and SMS) (“Content”) through our services. We may contract with third party services to help facilitate transmission or sharing of your Content. You should note that other people may be able to view your Content once it has been transmitted through Better Mousetrap services and may use or share it with third parties. We have limited control over who views your Content while it is being transmitted through the Platform and no control over who views your Content after it has been transmitted through or uploaded to the Platform, or any third party uses that are made of your Content. This privacy policy will not apply to third party uses of any Content after it is transmitted through the Platform. We may also publish your name with your Content, and we may use your Content, or any portion of it, for advertising, marketing, publicity, and promotional activities. Mobile numbers will not be shared or sold with third parties for promotional/marketing purposes. For full terms and conditions regarding Content you submit to the Platform, please review the Platform’s Terms of Use.

2.     COLLECTION OF NON-PERSONAL INFORMATION

We use a technology called “cookies” to store session information. A cookie is a small amount of data, which often includes an anonymous unique identifier, which is sent to your browser from a website’s computers and stored on your computer’s hard drive. We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. We use Session Cookies to track your account login status. This cookie is only ever transmitted over HTTPS. A persistent cookie remains on your hard drive for an extended period of time. We use persistent cookies to determine from where you were referred to our website, as well as the last user ID that you used to log in. We may set and access our cookies on your computer; cookies are required to use the Services. You can remove persistent cookies by following directions provided in your Internet browser’s “help” directory. See here for information on cookies: http://www.allaboutcookies.org. If you reject cookies, you may still use the Platform, but your ability to use some areas of our site, such as contests or surveys, will be limited.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track visitors’ and users’ movements around the website and to gather demographic information about our user base as a whole.

We link this automatically-collected data to Personal Information. IP addresses are tied to Personal Information to better gauge our visitors’ and users’ needs and provide specific information to best serve them.

We may partner with a third party ad network to manage our advertising on other sites. Our ad network partner may use cookies and web beacons to collect non-personally identifiable information about your activities on this and other websites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking http://preferences-mgr.truste.com

3.    CHILDREN’S PERSONAL INFORMATION

We do not knowingly collect, use, maintain or disclose Personal Information of children younger than 16 years of age (“children”).

If we learn we have collected Personal Information about a child, we will delete that Personal Information without delay. If you believe we have collected Personal Information about a child, please inform us using the Contact Us form on our website and we will remove the child’s information.

4.    HOW WE USE YOUR INFORMATION

We will use information collected through the Platform to provide our services and to provide you with information you request or that we believe you would be interested in receiving. 

We will use information collected through the Platform to provide our services and to provide you with information you request or that we believe you would be interested in receiving.

In addition, we use Personal Information to improve, expand, and promote the Platform and our services; provide support and notifications and develop new features; provide you with personalized advertising and marketing; personalize the Platform experience for you; detect, prevent, mitigate, and investigate fraudulent or illegal activities; and enforce our Terms of Use.

If you use the Platform to send someone an invitation to join the Platform, the information you provide may be used to facilitate the communication on your behalf and will not be used for other purposes unless we obtain consent from that person.

5. COLLECTION OF INFORMATION BY THE PLATFORM ADMINISTRATOR

Information about your use of the Platform as an end-user will also be available to Politext. For more information about this Better Mousetrap client’s privacy practices, please refer to the client’s privacy policy.

6. WITH WHOM DO WE SHARE YOUR PERSONAL DATA?

We may share non-Personal Information such as aggregate user statistics, demographic information, and usage information with third parties. 

Except as otherwise set forth in this Privacy Policy, we do not share your information with other third parties, nor do we share information between Better Mousetrap clients.

THIRD PARTIES PROVIDING SERVICES ON OUR BEHALF

We may from time to time engage third parties to perform functions on our behalf; examples include hosting or operating our Platform, sending e-mail communications, sending text messages through our Platform, and data analysis. We may share Personal Information with third parties in order for them to provide content or otherwise perform services for us. We only provide the information necessary for those service providers to provide the services and subject to their agreement to treat such information in accordance with this privacy policy.

BUSINESS TRANSFERS

We may share your Personal Information with other entities affiliated with us for internal reasons, primarily for business and operational purposes. Better Mousetrap, or any of its assets, including the Platform, may be sold, or other transactions may occur in which your Personal Information is one of the business assets of the transaction. In such case, your Personal Information may be transferred.

COMPETITIONS AND OTHER PROMOTIONS

If you choose to register for a promotion, such as a competition, prize draw or contest, your Personal Information may be disclosed to third parties for purposes of the administration of such promotion.

By using the Better Mousetrap Platform and Services, you agree that any disagreements or disputes will be settled in Richland County, South Carolina. 

7. ACCESSING OR UPDATING YOUR INFORMATION AND OPTING OUT FROM COMMUNICATIONS

You have the right to access your Personal Information held by us and, if necessary, have it amended or deleted. You can also request not to receive email communications and/or other marketing information from us. For more details please contact us by filling out the form on our Contact Us page. 

8. SECURITY

We incorporate commercially reasonable technical, organizational and administrative safeguards to help protect and secure your Personal Information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us, and your use of the Platform is at your own risk.

9. NOTIFICATION OF CHANGES AND YOUR ACCEPTANCE OF THE PRIVACY POLICY; PRIVACY QUESTIONS

We reserve the right to change, modify or add to this privacy policy at any time, and to apply any such change, modification or addition to Personal Information that we have already collected. We may provide you with notice of a change, modification or addition by posting a notice or a revised privacy policy via the Services. You agree to review the Services from time to time to review the current policy and any changes, modifications or additions. In the event we make a material change to how we use or disclose Personal Information, we will provide you with notice and an opportunity to opt-out of such new or different use(s) or disclosure(s).

10. RETENTION AND DELETION OF PERSONAL INFORMATION

We will retain your Personal Information for so long as necessary to enable your use of the Platform and to comply with applicable legal and regulatory requirements. However, please note that messages sent by you to others on or through our services may be retained by us or by the recipient of such messages, and we may need to retain certain information for our business records.

12. CONTACT INFORMATION

If you have any questions about this privacy policy our privacy practices, please contact us at bbland@bettermousetrap.digital